BESSOU

Situated in a cozy NoLita nook, Bessou's flagship serves traditional Japanese comfort cooking. Drawing inspiration from Bessou's warm, personal approach, FAREWELL created a visual branding system utilizing handmade graphic elements that compliment the nuances of the incredible food and hospitable environment. FAREWELL continues to partner with Bessou to ensure consistent visual branding as they scale and move into new spaces like Time Out Market New York in Dumbo, Brooklyn.